| definition | Information trail customers leave behind as a result of their (digital) interactions with an organisation. This data, which sometimes comprises personal information, comes from such sources and channels as social media networks, marketing campaigns, customer service requests, call centre communications, online browsing data, mobile applications, purchasing history and preferences, and more. | ||||||
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| editorial note | Expert review decision, 2021-22: Accept | ||||||
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| top concept of | rdmt original | ||||||